Wear a daisy, promote hope.
To launch our annual Daisy of Hope campaign our local paper, the Brantford Expositor ran this front page ad today.
Wear a daisy, promote hope
By KRISTEN SPRUIT For The Expositor
Posted 11 hours ago
The daisies you will see next month won't just be a promising sign of spring, but a symbol of hope that community members are dedicated to ending the cycle of domestic violence.

The Daisy of Hope campaign is put on by 22 shelters across the province, including the Nova Vita Violence Prevention Services in Brantford.

Daisy pins will be distributed at 50 locations across the city, including fast-food restaurants, banks and grocery stores. Although any donations gathered will go to support the programs and services provided by the Nova Vita women's shelter, the campaign's objective is to raise awareness in the community.

"We want people to know that we are here and we have a lot of different programs and services available," said Michelle Heaslip, community development co-ordinator at Nova Vita.

"We want people to know that domestic violence is a big issue here in Brant County." Michelle Heaslip of Nova Vita
"And we want people to know that domestic violence is a big issue here in Brant County."

About 60% of the shelter's budget is funded by the government. The rest comes from things such as fundraisers and grants.

Last year, the Daisy campaign brought in about $2,000. And about $700 was raised for the Brantford shelter in its inaugural sale of paper daisies, which are sold at various locations for $1 each. People can write their names on the paper daisies, which are then displayed as a symbol of support to ending domestic violence in the community.

Nova Vita provides services to support victims of abuse, such as its emergency shelter, community counselling services and housing support programs. The shelter also provides programs for perpetrators of violence, families and children, such as its Violence Prevention and Violence Education Outreach program.

Heaslip said she hopes the Daisy campaign will expand nationwide, so shelters across the country can unite and promote the same message for the month.

Kristen Spruit is a second-year graduating student from the journalism program at Niagara College in Welland, who is interning at The Expositor.